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Marketing and Sponsorship

Marketplace Roundup: Adidas Releases Special-Edition Cleats To Honor Messi's Record

Adidas revealed its new "Messi 370" adizero F50 cleats to pay tribute to Lionel Messi passing the 370-goal mark with a hat trick in Barcelona's 7-0 win against La Liga Osasuna on Sunday. Messi has now scored 371 goals in his career and is the highest-scoring player in Barcelona history. Each pair o...

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SBJ Morning Buzzcast: May 23, 2024

2024 Sports Business Awards takeaways SBJ’s Joe Lemire, Austin Karp, Alex Silverman, and Mollie Cahillane look back at the 2024 Sports Business Awards

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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