Wasserman Media Group "has opened a new office in Dubai that will focus on corporate consulting and events in golf, and potentially other sports," according to Michael Smith of SPORTSBUSINESS JOURNAL.
David Collins, an Englishman who has six years of agency experience in the UAE, joined Wasserman last week and "will lead the new UAE office." He will carry the title of senior VP.
The intention, according to Wasserman principal Malcolm Turner, "is to develop more global sports marketing business, primarily in the Middle East, from this Dubai office."
Without getting into specifics, Turner said the office will open with "a firm base of business in golf and will be building out an appropriate staff to service it."
Wasserman’s new business "will be in the areas of corporate consulting, event management and athlete representation and marketing."
Turner, who oversaw the formation of the new UAE site, said Wasserman UAE will seek new business "in golf and beyond," including media rights, football and other sports. Turner: "This is a Wasserman office, not a Wasserman Golf office."
Most of Collins’ experience "has been centered in golf" (SPORTSBUSINESS JOURNAL, 2/24 issue).
