Menu
Marketing and Sponsorship

Polish Side Gornik Zabrze Signs Sponsorship Deal With Beer Brand Owner Browar Lomza

Poland's Ekstraklasa side Gornik Zabrze "has signed a sponsorship contract with Browar Lomza, owner of the Lomza beer brand," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. The company "is the new main sponsor of the Polish football club." The club "has been collaborating" with Browar Lomza since '05. Gornik "previously advertised the company's other beer brand, Slaskie." The amount of the deal "was not disclosed by Gornik," but Gornik Zabrze Marketing Dir Slawomir Starega said that "its terms were satisfactory for both sides." The beer brand's logo "will not be included on the squad's shirts due to Poland's alcohol advertising regulation." However, Starega said that Gornik "will make the brewery's products available at its stadium" (INSIDE WORLD FOOTBALL, 2/26).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/02/27/Marketing-and-Sponsorship/Gornik-Lomza.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/02/27/Marketing-and-Sponsorship/Gornik-Lomza.aspx

CLOSE