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SBD Global/February 25, 2014/Marketing and Sponsorship
Anheuser-Busch Launches Limited-Edition Brahma Beer Ahead Of World Cup In Brazil
Published February 25, 2014
In a "unique -- and bizarre -- convergence" of beer and football, Anheuser-Busch InBev "will launch a limited edition of its popular Brahma beer" made from barley grown on the football field where Brazil's iconic World Cup teams have trained for decades, according to Laurel Wentz of AD AGE...