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Marketing and Sponsorship

Marketplace Roundup: Ratiopharm Ulm Extends Shirt Sponsorship Deal With Liqui Moly

Basketball Bundesliga (BBL) club ratiopharm ulm has extended its shirt sponsorship deal with automotive service company Liqui Moly for another three years. The engine oil producer has been an exclusive partner of the club since '11 (ratiopharm ulm). ... BBL club Mitteldeutscher BC has agreed to a three-year sponsorship deal with state lottery Lotto Sachsen-Anhalt (Mitteldeutscher BC). ... Second Bundesliga club Dynamo Dresden has signed an exclusive partnership deal with printing company Eastprint GmbH. The partnership, which started with the second half of the '13-14 season, will initially run for six months. Eastprint has been a partner of the club since '11 (Dynamo Dresden). ... Bangladesh Premier League side Muktijoddha Sangsad KS announced electric cable producer BBS Cables as a sponsor, the first of its kind in the history of the club. The former premier division champions declared BBS Cables, which previously was connected "with Dhaka Gladiators and Khulna Royal Bengals in the Bangladesh Premier League cricket," as its sponsor with long term ambitions (DHAKA TRIBUNE, 2/23).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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