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SBD Global/February 21, 2014/Olympics
Coca-Cola Uses Sochi Games To Drive Double-Digit Growth In Russia
Published February 21, 2014
The Sochi Games helped Coca-Cola achieve double-digit growth in Russia last year for its trademark Coca-Cola brand. The company has been using the Olympics to market its brand in Russia the last five years, and over that time it saw an in...