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Volume 6 No. 215


The Seven Network has "secured broadcast rights" for The Masters golf tournament, according to Michael Bodey of THE AUSTRALIAN. The multi-year deal brings The Masters to Seven for the first time since the '80s, "when Nine secured the rights." The deal is "believed to have been in negotiations for many months with at least one other network in competitive bidding." Seven's agreement with Augusta "extends beyond exclusive free broadcast television rights to online, IPTV, mobile and Hybrid Broadcast Broadband Television." Seven will work with U.S. broadcasters CBS Sports and ESPN for the April tournament (THE AUSTRALIAN, 1/27).

NBA China and SINA Corporation launched a program called "NBA Mitan" to be streamed for Chinese fans featuring co-hosts Xie Nan and Ke Fan. The show is jointly produced by the NBA and SINA and will replicate "NBA Inside Stuff," a program which debuted in '90 on U.S. network NBC. NBA Mitan debuts Tuesday. The first episode chronicles Houston Rockets guard Jeremy Lin as he makes dumplings at Yao Ming's restaurant in Houston. The 24-minute show will feature interviews, player features and segments entitled "Jam Session" and "Rewind" (NBA).

Three-time Le Mans 24-hours winner Allan McNish "will be part of the BBC F1 team" for the upcoming season, according to the BBC. McNish will co-commentate for Radio 5 live at 15 races and provide expert analysis across TV, radio and online. The Scot, who drove for Toyota in the '02 F1 season, made his debut in the BBC commentary box last year. The three-time British karting champion retired in December after a 25-year career. Chief analyst Eddie Jordan and ex-McLaren driver and pundit David Coulthard "both return" and Suzi Perry "resumes her duties" as TV anchor for '14 after her first season at the helm last year. Ben Edwards once again leads the commentary on TV with Lee McKenzie and Tom Clarkson "bringing all the news from the pit lane." BBC One and BBC One HD "will show nine races live" on TV, including Silverstone, Canada, Monza and Spa, as well as the season finale from Abu Dhabi, with extended highlights programs of the remaining races. This "goes the same" for practice and qualifying (BBC, 1/27).

Marketing company IP Deutschland "has published the prices for TV commercials during RTL's F1 broadcasts," according to Alexander Krei of DWDL. For the most expensive spot, customers "will not have to pay as much as last year." A 30-second split-screen spot during the U.S., Brazil, Bahrain and Monaco races will cost €80,400 ($110,000), in comparison to last year's €84,000. If somebody "does not want to spend that much money, they can buy a 30-second spot during free practice at one of the early morning races in Australia or Japan." Such a spot has a price tag of €2,700 ($3,700). In addition, IP Deutschland "will offer a 'Pole-Position Package,' which gives customers 76 ad places in top spots surrounding all races." The marketing company "has not yet announced a price for this package" (DWDL, 1/27).

Pan-European sports network Eurosport "recorded high ratings for its broadcast of the Australian Open men's final on Sunday morning," according to Alexander Krei of DWDL. The final between Stanislas Wawrinka and Rafael Nadal attracted an average of 430,000 viewers. The number translated into a market share of 3.8%. In the target demographic 14-49, Wawrinka's four-set victory obtained a 2.6% market share. Saturday's women's final between Li Na and Dominika Cibulkova was watched by 190,000 viewers and had a 2.2% market share.

HANDBALL: DWDL's Krei reported German sports network Sport1 "attracted 480,000 viewers to its broadcast of the Men's EHF European Handball Championship on Sunday." The final between host country Denmark and France obtained a market share of 1.9%. In the target demographic, France's victory had a market share of 1.7% (DWDL, 1/27).

Sky Deutschland's marketing company, Sky Media Network, "has been satisfied with the marketing of the pay-TV network's Bundesliga broadcasts," according to Alexander Krei of DWDL. The company said that "it has increased its revenue by 19.5% during the first half of the Bundesliga season, in comparison to the same time period last year." Sky Media Network has also increased its number of ad customers by 27.1%. The company said that it was able to acquire 91 new customers. Sky Media Network Managing Dir Martin Michel said, "The Bundesliga on Sky provides ad customers with a unique, emotional premium setting with a stable, predictable pricing and performance-based CPMs. On top, the 2nd Bundesliga has increased its appeal and became another top setting over the past two years" (DWDL, 1/27).

U.K.-based media company Sunset+Vine on Monday announced the opening of an Asia operation to take advantage of the growing TV sports production market in Southeast Asia. Sunset+Vine Asia will be headquartered in Singapore and led by Managing Dir Huw Bevan, who has been released by Fox Int'l Channels. The new business is expected to be operational toward the end of January, subject to the conclusion of formal registration procedures with the local authorities. Sunset+Vine is a leading independent supplier of sports programming to broadcasters in the U.K. and overseas. It was recently appointed as primary production partner for U.K.-based BT Sport and produces the channel’s live EPL and Aviva Premiership Rugby matches and all support programming (Sunset+Vine).

MP & Silva announced a six-year partnership with the Chinese Professional Baseball League for the domestic and global media rights for Taiwan’s top-tier professional baseball league. MP & Silva will be the exclusive adviser of the CPBL for all media rights sales to all broadcast and media platforms, as well as the production of all games. The agreement covers worldwide territories including Taiwan, and includes all regular-season games, the All-Star Series, Taiwan Series coverage as well as the Winter League (MP & Silva). ... Swimming's world governing body FINA and Universal Sports Network established a new, multi-year media rights agreement to air FINA’s marquee events in the U.S. through '21. The deal gives Universal Sports multi-platform rights, including exclusive TV and Internet rights, to the upcoming editions of the FINA World Championships: in '15 in Kazan, Russia, '17 in Guadalajara, Mexico, '19 in Gwangju, South Korea and '21 in Budapest, Hungary (FINA). ... Sports publisher GiveMeSport is to expand its operations in both the U.K. and U.S. with funding from strategic partner IMG Media. The company is growing its U.K. team and launching a U.S. office and U.S. edition of the site (IMG Media).