Menu
Marketing and Sponsorship

Manchester United's Wayne Rooney Joins Samsung Galaxy 11 Marketing Campaign

ManU and England striker Wayne Rooney "has been selected to feature in Samsung's new Galaxy 11 marketing campaign," according to SOCCEREX. Rooney joins Lionel Messi, Iker Casillas, Mario Götze and Radamel Falcao on a team of top football players from around the world who will "attempt to save Earth from alien domination in a 'winner takes all' match on a virtual football pitch." While "the final line-up is set to be announced in the coming days," other players to have already been selected for the team include Chelsea's Brazilian playmaker Oscar, Nigerian int'l Victor Moses and AC Milan's Stephan El Shaarawy. German legend Franz Beckenbauer "is the coach of the squad." Galaxy 11 is a global, multi-platform marketing campaign "that will feature across Samsung Galaxy devices, online platforms and social media channels." Rooney's selection "is being highlighted in a short video released on Monday that shows him sparring in a boxing ring in preparation for the game" (SOCCEREX, 12/9).

SBJ Morning Buzzcast: May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/12/10/Marketing-and-Sponsorship/Rooney-Samsung.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/12/10/Marketing-and-Sponsorship/Rooney-Samsung.aspx

CLOSE