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Marketing and Sponsorship

Marketplace Roundup: Australian Rugby Union Partners With International Bank HSBC

The Australian Rugby Union announced HSBC as the official banking partner of the Qantas Wallabies. The deal will see HSBC align with ARU from '14-16. The deal extends the involvement of HSBC in rugby internationally. In addition to being the naming-rights partner of the 2013 British & Irish Lions Tour, HSBC has been the title sponsor of the Sevens World Series for the past three years (ARU). ... Thomas Sabo will be the official sponsor of German tennis player Sabine Lisicki and is expanding its sponsoring commitment to include tennis (Thomas Sabo).

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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