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Volume 6 No. 212


IOC President Thomas Bach said on Wednesday that "most Olympic sports do not get enough television coverage outside the four-yearly Games and need more air time," according to Brian Homewood of REUTERS. Bach also suggested that the IOC could set up its own TV network "to counter the lack of coverage on existing channels." Bach said, "The Olympic Sports do not have enough coverage and the Olympic sports need to be promoted also in the time between games. One of the solutions could be such a television network and we will discuss this idea in the Executive board. I never said I would have the project ready and the finances in the pocket. What I said is that this is a vision and that I wanted us to explore the viability of this vision" (REUTERS, 12/5).

German public broadcaster ARD "recorded Wednesday's top ratings with its broadcast of the DFB-Pokal (German Cup) match between Bayern Munich and FC Augsburg," according to Manuel Weis of QUOTENMETER. A total of 7.14 million viewers tuned in to watch the game starting at 8:30pm. The number equaled a market share of 23.1%. In the target demographic 14-49, Bayern's 2-0 victory obtained a 19.4% share. ARD "also received strong ratings with its German Cup highlight show, which started at 10:40pm." The summary of all Cup games from Wednesday night obtained a market share of 25.3%. In the target demographic, the show had an 18.8% share. Borussia Dortmund coach Jürgen Klopp's guest appearance on ARD's "Sportschau-Club" at 11:30pm was watched by 2.46 million viewers and had a 15.8% share. In the target demographic, Klopp's 30-minute appearance obtained a market share of 12.6% (QUOTENMETER, 12/5).

German pay-TV operator Sky Deutschland "has taken over production company Plazamedia and aquired stakes in Sport1 and Constantin Sport Marketing," according to Uwe Mantel of DWDL. Sky, which is by far the biggest customer of the sports production company, now "has completed the takeover of Plazamedia from Constantin Medien." In addition to the takeover of Plazamedia, which produces the Champions League broadcasts of German public broadcaster ZDF, among others, Sky acquired a 25.1% stake in Constantin Sport Marketing and Constantin's sports department. Parts of Contantin's sports department are free-to-air TV channels Sport1, pay-TV channel Sport1+ and Sport1 US, sports website and audio broadcast channel, which launched this year. Sky paid €57.5M ($78.4M) for the complete package. Sky Deutschland CEO Brian Sullivan said, "Plazamedia is a longtime and highly valued business partner of Sky. Today's agreement outlines the next step in the complete integration of important customer-orentied operations" (DWDL, 12/5).

German free-to-air TV channel Sat.1 "has extended its Super Bowl broadcast rights deal through '15," according to Timo Nöthling of QUOTENMETER. Sat.1, which aired Super Bowl XLVI in '12 and Super Bowl XLVII in Germany in February, "will show the upcoming two Super Bowls from New York/New Jersey in February and Phoenix in '15 after successful negotiations with IMG." In addition to its TV broadcast, Sat.1 "will offer its viewers the opportunity to watch Super Bowl XLVIII as a livestream on on Feb. 2." Sat.1 "will also air Divisional Playoff and Conference Championship games." The channel "will show one Conference Championship game as a summary before the live broadcast of second game." The commentators "will once again be Frank Buschmann and Jan Stecker." This year's game between the Baltimore Ravens and the San Francisco 49ers obtained a 35.2% market share in the target demographic 14-49 (QUOTENMETER, 12/5).

Cricket Australia apologized on Thursday after being criticized on social media "for a clumsy joke involving England spinner Monty Panesar posted on Twitter during the opening day of the second Ashes test." A picture of four men wearing turbans posing in a corridor was posted on the governing body's Twitter feed with the caption, "Will the real Monty Panesar please stand up?!" The post "drew a number of negative responses" (REUTERS, 12/5). ... Sports related data supplier Sportradar "has extended its partnership" with the FA of Serbia (FSS). The three-year renewal will see Sportradar "continue to serve as the official sports data partner of the FFS, and includes all matches of the Serbian first and second tier leagues." It also "covers all matches of the national team and U21 teams" (SOCCEREX, 12/4).