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Volume 10 No. 25

Marketing and Sponsorship

The German Football Association (DFB) has extended its partnership with Infront Sports & Media through '18. Infront handles board advertising at all qualifiers and friendly matches of Germany's men's national team. The contract also includes advertising rights for home games of the DFB women's national teams as well as the junior, U21, U20 and U19 teams. The amount of available partner packages for the adjacent boards has now also been reduced to 11 (Infront).

Pro 12 club Edinburgh Rugby has agreed to a one-year sponsorship deal with Mitsubishi. Mitsubishi Motors in the U.K., based in Cotswolds, will sponsor Edinburgh Rugby for the '13-14 season with logo placement above the number on the back of the shirt (Edinburgh). ... Asset management company Amundi has agreed to become a partner of the Hong Kong Open to be held at Hong Kong Golf Club Dec. 5-8. Amundi has more than $1T in assets globally. Amundi has had previous involvement in golf, having been a major sponsor of the Alstom Open de France the last three years (Asian Tour).