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Volume 10 No. 25


The 48 teams which will play this season in the group stage of the UEFA Europa League gathered a total of 6,739,100 fans on the official FanPages on Facebook. The most popular team is a member of the Premier League -- Tottenham Hotspur, which at the time of the study had 2,249,731 fans. Second place in the ranking was taken by Ligue 1 side Olympique Lyonnais, which had 843,730 "Likes." Rounding out the top 3 was Turkish club Trabzonspor (526,848 fans). The study of team profiles was conducted as part of the social-media research performed by the tool PentagonSocialTrack.

  • The bottom of the ranking was dominated by clubs from the eastern part of the continent such as Russia, Bulgaria, Moldava and Ukraine, where Facebook is not as popular as in Central Europe.
  • The last place in the ranking of all group-stage participants was held by Kazakh club Shakhtyor Karaganda, whose profile got only 291 "Likes" (Pentagon Research).
Top 10
Club Country
Number Of Fans
Tottenham Hotspur
Olympique Lyonnais
Trabzonspor Turkey
Valencia CF
FC Girondins de Bordeaux France
Legia Warsaw Poland
Lech Poznań
Poland 289,893
Eintracht Frankfurt
Sevilla FC
Source: Pentagon Research

Bookmaker Paddy Power, renowned for its audacious and sometimes laddish self-promotion, "is adopting a more serious and sober tone for a campaign against homophobia in football," according to Roger Blitz of the FINANCIAL TIMES. The gambling group "is joining forces with Stonewall, the gay rights charity, to highlight entrenched attitudes that make gay footballers reluctant to come out for fear of vilification." It is distributing "rainbow-coloured bootlaces to every professional footballer" in the U.K. and "encouraging their use at matches." Paddy Power "will support the campaign with billboard advertising approved by Stonewall and social media promotion throughout the year" (FT, 9/15).

German pay-TV channel Sky "recorded outstanding ratings with its broadcast of Saturday's Bundesliga games," according to Manuel Nunez Sanchez of QUOTENMETER. A total of 1.24 million viewers tuned in to watch Sky's simulcast of the five afternoon games starting at 3:30pm. The number translated into a market share of 10.1%. In the target demographic 14-49, Sky attracted 580,000 viewers and had a 11.3% share. Following the simulcast, Saturday's top match between Borussia Dortmund and Hamburg SV was watched by 970,000 viewers. The game, which started at 6:30pm, obtained a 4.6% market share. In the target demographic, Dortmund's 6-2 victory attracted 440,000 viewers and had a 6.2% market share (QUOTENMETER, 9/15).

DIGS & KILLS: German sports channel Sport1 broke the 1-million-viewer mark in peak audience with its broadcast of the women's 2013 European Volleyball Championships semifinal match between Germany and Belgium on Friday evening. Germany's 3-2 victory attracted an average audience of 510,000 viewers and obtained a 3.6% market share (Deutscher Volleyball-Verband).