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Volume 6 No. 211

Marketing and Sponsorship

English Super League Bradford Bulls Owner Omar Khan Thursday night "hailed a major sponsorship deal with Bartercard that will secure the club’s future for 'the next few years,'" according to Ross Heppenstall of the Bradford TELEGRAPH & ARGUS. Bartercard, the U.K.’s largest business-to-business trade exchange, "will become an official partner in a tie-up that will give the Bulls a significant 'six-figure sum' in each of the next three years." The deal "will see the Rooley Lane Terrace at Odsal renamed the Bartercard Terrace, while the new investors’ name will also feature on the first team’s home and away shirt" (TELEGRAPH & ARGUS, 8/9).

Premier League club Crystal Palace is ready to rename its ground the 12Bet Stadium this season, according to Graeme Yorke of the London DAILY MAIL. Crystal Palace has "brokered a deal to sell the rights to the famous Selhurst Park" -- synonymous with the Eagles since '24. Co-owner Steve Parish "is behind the plan," which is a similar move to when league rival Newcastle United changed St. James' Park to the Sports Direct Arena. The added income "will help Ian Holloway's side in trying to stay in the top flight" (DAILY MAIL, 8/9). In Croydon, Andrew Bloss reported the deal "has not been finalised yet" (CROYDON GUARDIAN, 8/9).

Bundesliga club Bayer Leverkusen has extended its partnership with insurance company DEVK for another two seasons until June 30, 2015. The deal includes ad space on boards in camera view and cam carpets in the BayArena. In addition, the company will receive several hospitality packages. Bayer Leverkusen also extended its sponsorship deal with oil and gas company Total for another season until June 30. The company will continue to receive ad space on boards and a suite at the BayArena (Bayer Leverkusen). ... Bundesliga side Schalke 04 has signed a new partnership deal with technology retailer preisboerse24 until '15. The company will receive ad space on LED boards as well as marketing opportunities surrounding Schalke's social media (Schalke 04). ... Bundesliga club Hertha BSC Berlin and kit supplier Nike have extended their current deal, which was set to expire in '15, until '25. The sportswear maker has been the club's official kit supplier since '99. The club also introduced a new e-payment system at Saturday's home game against Eintrach Frankfurt. BERLIN|cash enables fans to pay with rechargeable cards inside the Berlin Olympic Stadium (Hertha BSC). ... Basketball Bundesliga (BBL) club Riesen Ludwigsburg has signed a three year naming rights deal with MHP, a subsidiary of Porsche Company. The basketball club will be compete as MHP Riesen Ludwigsburg for the next three seasons (Riesen Ludwigsburg). ... Wolf Blass will be Leinster Rugby's official wine partner from the beginning of the '13-14 season in a three-year deal (Wolf Blass).