FFA Extends A-League Global Broadcast Rights Deal With World Sport Group
Football Federation Australia has appointed World Sport Group to represent the worldwide (excluding Australia and Oceania) broadcast rights for the Australian national football league, the Hyundai A-League, for a further four years, until the end of the '16-17 season, according to CAMPAIGN ASIA. In addition to the Hyundai A-League, the FFA "has also extended WSG's agreement to sell the broadcast rights to the Australian senior men's national team matches." Matches from the Hyundai A-League's '12-13 season "were televised in major markets worldwide with a potential reach of nearly 90 million." Broadcasters who aired the matches included Mediaset Premium Calcio in Italy, BSkyB in the U.K., Fox Sports and One World Sports in the U.S., TV Asahi and NHK in Japan, i-Cable in Hong Kong, Astro in Malaysia, Starhub in Singapore and Guangdong TV in China (CAMPAIGN ASIA, 8/6).