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Volume 6 No. 211


Mediaset and Eurosport Group "have signed an agreement for the distribution of Eurosport and Eurosport 2 within the Mediaset Premium pay-TV pack in Italy," according to Julian Clover of BROADBAND TV NEWS. The Italian language feed "will include coverage of cycling tours, winter sports, motorsports, athletics and swimming." Subscribers "will also be able to see team sports such as basketball, handball, hockey and new emerging sports" (BROADBAND TV NEWS, 8/5). RAPID TV NEWS reported Eurosport and Eurosport 2 will be available in standard definition "without any added costs" in the Mediaset Premium offer this fall. The service "is designed to complement and not cannibalise Mediaset's other sports bouquets, especially football." The Mediaset Premium pack "offers all matches of the main European Football Championships" live beginning Aug. 17. These include Premier League and English FA Cup football, La Liga from Spain and the French Ligue 1 (RAPID TV NEWS, 8/5).

One of Germany's best-known sports commentators, Frank Buschmann, "will launch his online project called 'Buschi.TV' on Aug. 12," according to Alexander Krei of DWDL. The project has been made possible by Sony Music and will air on YouTube. On Mondays, Buschmann will recap the past sports weekend in "Buschfunk," and in "Buschi trifft..." he will interview guests from the world of sports. In addition, over the course of the week Buschmann will present various content surrounding sports topics -- as well as a monthly fan talk including a quiz from a pub in Munich called "Stadion an der Schleißheimer Straße." To start off his new project, Buschmann will welcome, among others, AC Milan player Kevin Prince Boateng. He said, "We can do things here that we can't do on TV during sports broadcasts: giving athletes the chance to speak elaborately, actually involving fans and covering a large number of different sports." Buschmann currently has more than 16,000 YouTube subscribers (DWDL, 8/5).

Singapore telecom M1's MiBox "is making a play for the English Premier League," according to Joyce Hooi of the BUSINESS TIMES. While "the fledgling Internet TV service is currently not eligible to cross-carry the EPL matches, it is intent on gaining the regulatory approval to do so" -- but it needs at least 10,000 subscribers. A MiBox spokesperson said that so serious is the country's smallest telecom about contending in the EPL stakes that it has "approached SingTel to better understand the technical requirements to cross-carry their exclusive content including the EPL on our platform." MiBox's eligibility "hinges on getting at least 10,000 subscribers, to qualify as a receiver of cross-carriage content." This "will be a significant requirement, considering how MiBox, launched last week, is barely a week old." StarHub "is already slated to cross-carry SingTel's exclusively acquired EPL content over the next three years, as mandated by the cross-carriage rule" (BUSINESS TIMES, 8/1).

German public broadcaster ARD "received high ratings for its summary of Sunday's first round DFB Pokal (German Cup) matches in its Sportschau program," according to David Grzeschik of QUOTENMETER. The show, which started at 5:30pm local time, attracted an average of 2.58 million viewers. The number translated into a market share of 15.9%. In the target demographic 14-49, a total of 710,000 viewers tuned in, which equaled "an above average share of 11.4%." Following the DFB Pokal highlights, ARD covered the final day of the 2013 FINA World Championships in Barcelona. The swimming event was watched by 2.58 million viewers and had a 12.8% market share (QUOTENMETER, 8/5).

QUOTENMETER's Sidney Schering reported German pay-TV channel Sky recorded top ratings with its live broadcast of the first round DFB Pokal game between Sandhausen and Nuremberg. The game attracted 220,000 viewers during regulation, which translated into a market share of 0.9%. In the target demographic, the game, which started at 8:25pm, was watched by 90,000 viewers and had a 0.9% share. During extra time, the viewership increased to 280,000 viewers and 130,000 viewers in the target demographic. The numbers equaled a market share of 1.3% and 1.9%, respectively. When the game entered a penalty shootout at 11pm, the matchup attracted even more viewers. A total of 370,000 viewers tuned in, which resulted in a 2% market share. In the target demographic, Sandhausen's 4-3 win after penalties attracted 230,000 viewers and had a 3% share (QUOTENMETER, 8/5).

BT Sport has announced that its three channels "will be available in all Betfred bookmakers for the next three years, as part of a commercial gaming deal." This means that the shops "will have access to BT Sport 1, BT Sport 2 and ESPN" (THE DRUM, 8/5). ... German free-to-air TV channel Sport1, owned by media corporation Constantin Medien, has extended its long-term partnership with brewery Erdinger Weißbräu. The brewery will continue to be the exclusive presenting partner of Sport1 show "Bundesliga Aktuell." The show airs Mondays through Fridays at 6:30pm and informs its viewers about current Bundesliga, 2nd Bundesliga and int'l football news. The deal was brokered by marketing agency Constantin Sport Marketing GmbH (Constantin Sport Marketing).