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Volume 6 No. 212


Real Madrid President Florentino Pérez "does not only want to turn the Santiago Bernabéu into an architectural landmark, he also wants it to be the club's main source of income," according to Pablo Polo of MARCA. Following the stadium's renovation, "the stadium will be stunning on the outside and pure business on the inside." Real expects to earn an additional €120M ($160M) per year "by squeezing the most out of the new and improved Bernabéu." Real Madrid calculates €60M ($80M) from the leasing areas of the stadium and a "similar amount in other types of business activity." N.Y.'s Madison Square Garden "has become the act to follow for Real Madrid in its mission to get the most out of its stadium" (MARCA, 6/14).

La Liga side Atlético Madrid's new family section of seats at Vicente Calderón Stadium "is having great success," according to F.J. Díaz of AS. The club made 800 seats for the family section available, and has already sold more than half of them after five days. The goal of the section is to accommodate children and form a healthy section (smoking is not allowed), with increased safety and a connection to a playground. The family sections are numbers 213, which is uncovered, and 317, which is covered. The tickets to these sections are sold in group packages for a minimum of three people and include discounts of up to 44%. The price ranges from €645-€960 ($860.40-$1280.6). Despite the success, Atlético does not currently have plans to add the number of tickets for the family zones (AS, 6/16).

The German Touring Car Championship (DTM) "could soon return to Berlin," according to Sebastian Kayser of BILD. Nineteen years after the last race on the legendary Avus, the DTM "could return to the capital in '14." The race would reportedly "take place at the former Tempelhof Airport." A date "has not been set yet." Berlin Sports Secretary Andreas Statzkowski said, "Interior Senator Frank Henkel has already had talks with reigning (Berlin Mayor) Klaus Wowereit about it. The DTM at Templehof in 2014, that's possible in our opinion" (BILD, 6/16).

One year from the scheduled completion of Liga MX side Monterrey's Monterrey Football Stadium in Monterrey, Mexico, the stadium's overall progress is 45% complete, according to LA AFICION. Engineer Alfredo Maldonado, the project's boss, said the "civil, or black, work" is 95% complete, although it has advanced on different fronts. Maldonado said that in the locker room and suites area, "installation of drainage systems and air conditioning has begun. Maldonado: "For one significant aspect we continue advancing and for the other, we open new challenges because for the stands, we are already assembling the metal structure. In the black work we are around 95%. We are on the verge of finishing the drafts of the columns" (LA AFICION, 6/15).