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Volume 6 No. 212

Media

EA Sports and FIFA extended their existing licensing agreement until Dec. 31, 2022. Under the terms of the agreement, EA Sports maintains exclusive rights to release FIFA-branded action and management video games. In addition, EA Sports also holds exclusive rights to release the official FIFA World Cup video game as well as retaining its status as a presenting partner of the FIFA Interactive World Cup. The EA Sports FIFA franchise continues to drive record consumer engagement with over 65 million games played weekly (FIFA).

The British and Irish Lions apologized for “inappropriate” material published on their official Twitter feed, according to Andrew Baldock of the SCOTSMAN. Two recent tweets on @lionsofficial "have been removed." One of the tweets asked whether players awaiting the squad announcement were feeling "suicidal," while the other referenced the Lions’ '09 series against South Africa "with a picture of an injured Springbok." A tweet on the Lions Twitter feed Wednesday read: "@lionsofficial would like to apologise for any offence caused by recent and inappropriate tweets." The Lions’ official Twitter account "currently has more than 91,000 followers, while it has sent out almost 6,000 tweets" (SCOTSMAN, 5/7). In Sydney, Georgina Robinson reported the arrival on Australian shores of the British and Irish Lions is still more than three weeks away, but the hype --- and controversy -- "are already building." Marketing teams charged with "pushing anticipation to fever pitch" are "pushing boundaries to their limits" (SCOTSMAN, 5/8).

Spanish pay-TV provider Sogecable wants representation in the Spanish Football League (LFP), according to José Félix Díaz of EL CONFIDENCIAL. To achieve this, Sogecable is pressuring the Spanish teams whose rights the provider controls. Sogecable "wants to have a voice and a vote in the different strategies of the LFP and prevent MediaPro, the other TV provider, from being the only big beneficiary." La Liga club Atlético Madrid CEO Miguel Angel Gil, Atlético's LFP representative, is "in charge of forming the candidacy [for Sogecable] and everything indicates that it will be [former Malaga and Atlético Madrid footballer] Clemente Villaverde that presents at the elections" (EL CONFIDENCIAL, 5/8).