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Volume 6 No. 217

Marketing and Sponsorship

The cash-strapped Polish football league has agreed to a "record breaking new title sponsorship for its top division" with telecom company T-Mobile, according to Krzysztof Baranowski of INSIDE WORLD FOOTBALL. The deal "is an extension of an existing title sponsorship contract but is a significant uplift for clubs" that have struggled with player wages and fulfilling their commitments. The new sponsorship "will guarantee each of the 16 top-tier Polish clubs" PLN1M ($315,000) each season of the two-year deal. The league "has also landed an increased TV deal." The contract with Canal+ "will see the broadcaster spend more than" PLN200M ($63M) over the next two seasons (INSIDE WORLD FOOTBALL, 5/6).