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Marketing and Sponsorship

Marketplace Roundup: Borussia Dortmund Agrees To Deal With Turkish Airlines

Turkish Airlines "has agreed a new three-year premium partnership deal with Bundesliga Borussia Dortmund." The deal "confirms Turkish Airlines' position as Dortmund's airline of choice" for all int'l flights. The agreement "will also see the two parties work together on a range of joint activities" and programs throughout the next three years (SOCCEREX, 4/26). ... Australian Power & Gas has extended its deal with National Rugby League side Wests Tigers by sponsoring the club for the '13 NRL season. The partnership between Australia's leading independent energy retailer will see supporters offered exclusive discounts on home energy (Wests Tigers). ... Resorts World Manila, the only one-stop, nonstop tourism and entertainment destination in the country, has signed a landmark five-year agreement with the Asian Tour to title sponsor a new $750,000 tournament in November. The Resorts World Manila Masters will be held at the Manila Southwoods Golf & Country Club from Nov. 14-17, where all four rounds will be beamed live on the Asian Tour’s global TV platform (Asian Tour). ... SuisseGas has joined the extended Serie A side AC Milan family as a premium sponsor for the '12-13 season and as a top sponsor in the '13-14 season. The agreement will give the SuisseGas trademark some major visibility on the pitch side advertising boards, totems, backdrops and fixed advertising boards installed at the Milanello Sports Complex where the Milan players train and at the stadium on match days (AC Milan).

SBJ Morning Buzzcast: May 24, 2024

A look at how the NCAA and Power 5 will pay athletes directly; MLB's attendance and ratings numbers up; Tanenbaum's vision for Toronto's WNBA franchise and WBD Sports to air some CFP games in sublicense agreement.

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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