Menu
Marketing and Sponsorship

Marketplace Roundup: Borussia Dortmund Agrees To Deal With Turkish Airlines

Turkish Airlines "has agreed a new three-year premium partnership deal with Bundesliga Borussia Dortmund." The deal "confirms Turkish Airlines' position as Dortmund's airline of choice" for all int'l flights. The agreement "will also see the two parties work together on a range of joint activities" and programs throughout the next three years (SOCCEREX, 4/26). ... Australian Power & Gas has extended its deal with National Rugby League side Wests Tigers by sponsoring the club for the '13 NRL season. The partnership between Australia's leading independent energy retailer will see supporters offered exclusive discounts on home energy (Wests Tigers). ... Resorts World Manila, the only one-stop, nonstop tourism and entertainment destination in the country, has signed a landmark five-year agreement with the Asian Tour to title sponsor a new $750,000 tournament in November. The Resorts World Manila Masters will be held at the Manila Southwoods Golf & Country Club from Nov. 14-17, where all four rounds will be beamed live on the Asian Tour’s global TV platform (Asian Tour). ... SuisseGas has joined the extended Serie A side AC Milan family as a premium sponsor for the '12-13 season and as a top sponsor in the '13-14 season. The agreement will give the SuisseGas trademark some major visibility on the pitch side advertising boards, totems, backdrops and fixed advertising boards installed at the Milanello Sports Complex where the Milan players train and at the stadium on match days (AC Milan).

SBJ Morning Buzzcast: May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/04/29/Marketing-and-Sponsorship/Notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/04/29/Marketing-and-Sponsorship/Notes.aspx

CLOSE