German public broadcaster ARD Sports Dir Axel Balkausky "has denied accusations by the Basketball Bundesliga (BBL) about too little air time," according to the DPA. Balkausky "pointed to the new contract between ARD/ZDF marketing partner Sport A and the three sports hockey, handball and basketball." The contract "regulates the use of secondary rights." The result is that all three leagues host more games on Sundays that are featured on ARD's "Sportschau" and ZDF's "Sportreportage." Primary media partner of the BBL is Sport1 (DPA, 3/25).
The 2013 Int'l Ice Hockey Federation World Championship will for the first time be broadcast live on TV in the U.K. and Ireland after reaching an agreement with Premier Sports. Premier Sports, which operates on the British Sky platform, will show 20 games of the 2013 IIHF Ice Hockey World Championship taking place in Stockholm and Helsinki with a live game most days between May 3-19. In addition, Premier Sports has acquired the rights to show all games of Team Great Britain, playing in the IIHF Ice Hockey World Championship Division I Group A carried out in Budapest between April 14-21. The games against Hungary, Kazakhstan, Italy, Japan and South Korea will be broadcast live (Infront Sports & Media).
Pehla Media & Entertainment will broadcast live all 72 matches of the Indian Premier League's regular season on its CricOne TV channel, "including the four decisive knockout matches" (GULF NEWS, 4/2). ... Heineken launched a new element to its "Road to the Final" TV campaign Tuesday to coincide with the quarterfinals of the Champions League. The ad features a lucky fan with a ticket to the Champions League Final, but must race against the clock and travel around the world to make the match (Heineken).