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Volume 6 No. 217

Marketing and Sponsorship

The Olympics and Paralympics "helped boost pre-tax profits" at marketing services group Chime Communications by 70% to £25.3M ($38.1M) last year, according to John Plunkett of the London GUARDIAN. Chime, "which has focused on sports marketing" after the sale of its Bell Pottinger-branded PR agencies to Chime Founder Tim Bell last year, earned about £30M ($45.2M) from the London Olympics. Its operating income grew 35% to £157.5M ($237.3M) in '12. Operating profit was up 64% to £25.7M ($38.7M). Its sport and entertainment division, CSM, of which LOCOG Chair Sebastian Coe is its exec chairman, saw operating income up 65% to £65.9M ($99.3M) and operating profit more than double (105%) to £15.8M ($23.8M) (GUARDIAN, 3/6). In London, Kate Burgess reported Chime "announced several new contract wins," including the 2014 Winter Olympics, the 2013 Confederations Cup and the 2014 World Cup. Analysts are forecasting a 12% rise in pre-tax profits in '13 to £28M ($42M) (FINANCIAL TIMES, 3/6).

Second Bundesliga club VfL Bochum has, together with IT company viadee, introduced a new smartphone app that enables VIP guests at the rewirpowerLOUNGE to order fan merchandise such as scarfs and shirts directly from their tables. The new app is called "bestellbar" (orderable) (VfL Bochum). ... The Marussia F1 team has extended its partnership with JCC Lighting. The new multi-year partnership will see JCC continuing to upgrade lighting at the Marussia Technical Centre to highly efficient LEDs. JCC will also supply its high output FGLED7 downlights for the team's on-track pit gantry (Marussia F1). ... The ATP Chennai Open extended its title sponsorship deal for the tournment with mobile service provider Aircel until '16 (IANS, 3/6). ... League Championship side Derby County has signed a new deal with identity the jewellers to become its official timekeeping partner. The partnership will see the jewellery and watch retailer featured heavily within Pride Park and on matchday on the big screen, as well as sponsoring and donating a watch for the Man of the Match Award, which will be presented at the end of every home game (Derby County FC). ... Yorkshire County Cricket Club can confirm that it will be known as Yorkshire Vikings in one-day cricket from the start of the '13 season, replacing the former name, Yorkshire Carnegie. Yorkshire Commercial Dir Andy Dawson said: "We wanted a new name that has relevance to the region" (YCCC).