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Marketing and Sponsorship

Marketplace Roundup: Borussia Dortmund Signs Sponsorship With Green Energy Company

Bundesliga club Borussia Dortmund has signed a new sponsorship deal with green energy company LichtBlick. The club will use the company's green energy brand Stron09 at its stadium, the Signal Iduna Park, its practice facility and its administrative building (LichtBlick). ... Handball company Kempa "will become the new official outfitter" of the German Handball Federation (DHB). The new five-year deal will take effect on July 1. Kempa, which was the DHB's official outfitter from '02-07, will replace adidas (DHB). ... German Handball Bundesliga (HBL) club MT Melsungen signed a new premium sponsorship deal with online electronics price engine billig.de. The company will be featured on the front of the team's jersey and receive ad space on the LED board at the Rothenbach-Halle (MT Melsungen). ... The Santa Catarina state government has agreed to sponsor the WTA Brasil Tennis Cup tournament. The event is taking place this week in Florianopolis (MAQUINA DO ESPORTE, 2/22). ... The Rugby League World Cup 2013 announced Hertz as the official vehicle hire supplier of the Rugby League World Cup 2013 (RLWC2013).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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