Marketing and Sponsorship

UAE Rivals Al Ain And Al Jazira Sports Club Sign Sponsorships With Infrastructure Builders

2.26.2013

Former Asian Football Confederation Champions League winners Al Ain has "roped in Khalifa Port as official sponsors" during its campaign in the AFC Champions League this year, according to Satya Narayan of GULF NEWS. The deal will mean the defending UAE Pro-League champions "will sport the logo of the Abu Dhabi Ports Company, represented by Khalifa Port." Al Ain Football Club Chair Shaikh Abdullah Bin Mohammad Bin Khalid Al Nahyan said that the deal "was only for Al Ain’s AFC Champions League matches" (GULF NEWS, 2/25). Meanwhile, Al Ain rival Al Jazira Sports Club has signed a three-year deal with Etihad Rail. Etihad Rail will become the club's strategic sponsor for the next three years and will have branding placement rights at Mohammed Bin Zayed Stadium and on team jerseys, among other marketing benefits (THE NATIONAL, 2/25).

PREVIOUS Coca-Cola Agrees To Extension On Bayern Munich Sponsorship Agreement NEXT Marketplace Roundup: Borussia Dortmund Signs Sponsorship With Green Energy Company

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/02/26/Marketing-and-Sponsorship/khalifa.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/02/26/Marketing-and-Sponsorship/khalifa.aspx