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Marketing and Sponsorship

Marketplace Roundup: German Basketball Team Ratiopharm Ulm Renews With Title Sponsor

Basketball Bundesliga (BBL) club ratiopharm Ulm "has extended its sponsorship contract with title sponsor pharmaceutical company ratiopharm for another three years until '16." Specific conditions of the contract "have not been released," however, the club's budget "will reportedly be increased for the upcoming season" (KICKER, 12/18). ... The German Basketball Federation (DBB) has signed an agreement with German-based online marketing company freeXmedia to become the federation's official marketing partner for its online sites basketball-bund.de and basketball-bund.net (freeXmedia). ... Online ticket marketplace viagogo has teamed up with Bundesliga club Schalke 04 to become the club's official ticketing partner starting with the '13-14 season. The new partnership will provide the Royal Blues’ season ticket holders with the option of selling their tickets for home games they cannot attend through viagogo. Schalke 04 is viagogo’s 10th partner in the Bundesliga (viagogo).

NEWS ON THE RUGBY PITCH: Championship side Doncaster Rugby League Club has revealed Green Energy Solutions UK Ltd. has renewed its sponsorship with the club for the forthcoming season (Doncaster). ... Premiership side Bath Rugby has named Good Energy as the club's official energy partner. The company will support the club in its efforts to become more sustainable. The electricity supplied will be used to power both the Recreation Ground and the Farleigh House training facility (Bath Rugby).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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