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Marketing and Sponsorship

Cycling Australia Announces Jayco As Team's Naming-Rights Sponsor

Cycling Australia announced that Jayco has re-signed as CA’s national teams’ naming-rights sponsor, with a significant level of investment secured for the sport over the next four years, representing a multimillion dollar deal over an eight year period. Australia National Performance Dir. Kevin Tabotta said, "Jayco are a dream sponsor for Australian sport. [Jayco Founder & Orica-GreenEDGE team Owner] Gerry Ryan is genuinely passionate about being part of the success of Cycling Australia’s high performance athletes teams and programs" (CA).

RYAN DEFENDS CYCLING: In Sydney, Samantha Lane reported Ryan said the sport "does more than most to eradicate doping." Ryan said that his professional road team spent €200,000 ($264,900) on anti-doping programs in its debut season on the World Tour circuit this year. Ryan: ''I think if you look at the past six years the sport and the programs they have implemented, with the [biological] passport system, is probably one of the cleanest sports, or most tested sports, in the world'' (SYDNEY MORNING HERALD, 12/20).

SBJ Morning Buzzcast: May 21, 2024

Historic week for the NCAA?; NFL owners vote on private equity; NASCAR's charters; and the NBA Conference Finals.

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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