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Volume 6 No. 214


Bradley Wiggins being crowned BBC Sports Personality of the Year "was watched by a five-minute peak audience of 14.5 million viewers on Sunday, as the BBC1 show pulled in its biggest audience for at least two decades," according to John Plunkett of the London GUARDIAN. The BBC1 end-of-the-year sports review show, dominated by the Olympics and Paralympics, "had an average audience of 10.6 million viewers, a 39.6% share," between 7:30pm and 10:30pm local time on Sunday. Hosted by Sue Barker, Gary Lineker and Clare Balding, the award show had "a 15-minute peak of 14.3 million (56.5%) for its climax" between 10:15pm-10:30pm. Boosted by memories of an extraordinary year for British sport, the audience "was more than twice the 4.2 million (15.8%) who watched last year's show." It was the "biggest audience for the Sports Personality of the Year Show since at least '92" (GUARDIAN, 12/17).

Sports Personality of the Year
Year Average Audience
Who Won
4.2 million
Mark Cavendish
6.8 million
Tony McCoy
4.7 million Ryan Giggs
6.6 million
Chris Hoy
6.8 million
Joe Calzaghe
5.8 million
Zara Phillips
4.9 million
Andrew Flintoff
6.1 million
Kelly Holmes
8.3 million
Jonny Wilkinson
6.6 million
Paula Radcliffe
7.1 million
David Beckham
7.2 million
Steve Redgrave

Austrian free-to-air TV channel ServusTV "can breathe a sigh of relief" as its ratings for the German Hockey League (DEL) trend upward, according to Manuel Weis of QUOTEN METER. The channel's "Servus Hockey Night" program, which showed Sunday's DEL game between Mannheim and Ingolstadt, "was watched by an average of 80,000 viewers in the target demographic 14-49." The number equaled a market share of 0.4%. Following the DEL game, ServusTV showed Red Bull Salute, the European Trophy final match-up between Swedish club Luleå Hockey and Karlstad. The game, which aired at 7:55pm local time, "attracted 20,000 viewers or a 0.1% market share in the target demographic" (QUOTEN METER, 12/17).

SNOW SPORTS: DWDL's Alexander Krei reported German public broadcaster ARD "broke the 4 million viewers mark for its coverage of women's biathlon race on Sunday." A total of 4.08 million viewers tuned in to watch the race, which equaled a strong ratings share of 22.4%. In the target demographic, the race received a 14.4% share. Ahead of the women's race, the men's biathlon race attracted 3.56 million viewers or a 21.6% share.

TROPHY TIME: German public broadcaster ZDF attracted 2.78 million viewers to its broadcast of the Athlete of the Year Awards. The number equaled a 13.9% market share.

WRESTLING WOES: German pay-TV channel Sky "will not show TNA (Total Nonstop Action) Impact Wrestling in '13." The reason for the end of the cooperation is reportedly a strategy change at TNA Wrestling, where management is unsatisfied with the pay-per-view sales numbers (DWDL, 12/17).

MTG’s Nordic pay-TV broadcaster Viasat has signed a deal with the NBA to bring games to Russia, the CIS and Georgia. The Viasat Sport East channel will broadcast up to five regular season games each week along with major NBA events including the NBA All-Star Game, the Eastern and Western Conference Playoffs and the NBA Finals in June. The deal initially covers the '12-13 season (DIGITAL TV EUROPE, 12/17). ... Seven News has "continued to beef up its sports coverage" in Melbourne by hiring Herald Sun journalist Mark Stevens as chief football reporter. Stevens has been a "mainstay of the Herald Sun's football coverage for the past 14 years and has also appeared regularly on Triple M as a football analyst" (THE AUSTRALIAN, 12/17).