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Volume 10 No. 25


Eurosport Asia-Pacific has acquired exclusive broadcast rights to up to 60 games of the Kontinental Hockey League per season. The agreement runs for two years and is a first for the top-tier Eurasian hockey league, which has never before achieved a comparable amount of TV coverage in Asia. The contract also covers mobile and Internet rights on a non-exclusive basis. The deal was negotiated by the int'l sports marketing company Infront Sports & Media. The agreement takes effect Dec. 7 when CSKA Moscow plays Dynamo Moscow. The game will be broadcast live on Eurosport Asia-Pacific across 15 territories: Brunei, Cambodia, South Korea, Hong Kong, Indonesia, Malaysia, Mongolia, Myanmar, Papua New Guinea, Singapore, Sri Lanka, Taiwan, Thailand, Tonga and Vietnam (Infront).

German pay-TV channel Sky "has set a new season-ratings record with its broadcast of Saturday's Bundesliga game of the week," according to Manuel Weis of QUOTEN METER. A total of 1.28 million viewers tuned in to watch the 1-1 tie between Bayern Munich and Borussia Dortmund, which is 40,000 more viewers than Sky's previous season best. The number translates into a market share of 5.3%. In the target demographic 14-49, Sky obtained a very strong 8.7% share (QUOTEN METER, 12/2).

LIVE HOOPS: QUOTEN METER's David Grzeschik reported German pay-TV channel Sport1+ "has acquired an extensive NBA rights package and will live broadcast two games per week." In addition, Sport1+ "will also air a weekly magazine show called NBA Action" (QUOTEN METER, 12/1).