One of the world's poorest countries, Burma, "where workers earn an average of just £819 ($1,300) a year, has splashed out £25M ($40M) to buy the rights to show Premier League football on television," according to the London DAILY MAIL. With Burma's current TV contract "worth a mere £200,000 ($320,000) over three years, the new deal represents an astonishing 12,400% hike in rights fees." The deal, involving pay-TV company Sky Net, "is just one example of the extraordinarily successful way" the Premier League has sold its worldwide broadcasting rights for '13-16.Overseas deals for '13-16 "will surge past £2B ($3.2B) in value, which, when added to domestic deals for live rights (£3B ($4.8B) from Sky and BT), Match of the Day highlights (£178M ($285M) from the BBC) and near-live rights and Internet rights (still to be sold), means the league will earn a mouthwatering £5.5B ($8.8B) from broadcasting during that three-season period." When the new deals kick in next season, even the club that ends up at the bottom of the EPL in '14 "will receive a £60M ($96M) payout from the TV money, while the champions pocket £100 ($160M)." While the Premier League currently pulls in £479M ($768M) a year from overseas broadcasting, La Liga gets £132M ($212M), Serie A £74M ($119M) and the Bundesliga just £50M ($80M) (DAILY MAIL, 11/24).
|Premier League Rights
||Increase in %
|*First three years of a six-year deal.|
|Still to be negotiated: Middle East and North Africa as one package. It was worth £225M for '10-13 and is expected to raise a similar amount for '13-16.|