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Volume 6 No. 213

Marketing and Sponsorship

The Brazilian Rugby Confederation (CBRu) has signed a four-year deal with real estate company Brookfield Incorporações, according to Lucas Turco of The sponsorship deal consists of both the men's and women's national teams. However, the company does not have "a defined space on the jersey yet." The main sponsor space is occupied by private sector bank Bradesco, so the two sides are discussing the possibility of stamping the company's logo beneath the Bradesco space. Brazil's 2015 World Cup qualifier against Paraguay on Saturday "will already" see the team sporting the Brookfield logo on its jersey. CBRu President Sami Arap Sobrinho said, "We are trying to transform the country into one of the forces in the sport, and the support of our sponsors is fundamental in guaranteeing adequate preparation for our national teams" (, 10/23).

Ligue 1 club Nice has extended its sponsorship deal with telecom company Orange for another three-years. The two sides have already been partners for 12 years. Orange Southeast France Dir Patrick Figuères and Nice General Dir Julien Fournier signed the contract on Tuesday morning. Terms of the deal were not disclosed. Figuères said, "Football is one of Orange's main sponsorship areas. It is a popular sport in which Orange has invested itself for more than 12 years. Nice is the lighthouse club of the region. It makes tens of thousands of fans excited every weekend, and naturally we wanted to continue with this partnership" (Nice).

Group Lease Finance, the flagship holding of Japan-based Asia Partnership Fund, will sponsor the last two of three men's Cambodia F1 Futures events, while entertainment and gaming company NagaWorld will sponsor the first leg, according to H S Manjunath of the PHNOM PENH POST. The $10,000 events are organized by the Tennis Federation of Cambodia in Phnom Penh from Nov. 19 through Dec. 9. All three of the tournaments will be staged at the National Training Centre next to the Cambodian Country Club, with an estimated player pool of around 100 from 25 different countries. The Cambodia F1, from Nov. 19-25, has been labeled as the NagaWorld Cup. The following legs in the series will be branded as the GLF-Cham Prasidh Cup (Nov. 26-Dec. 2) and the GLF-Tep Khunnah Trophy (Dec. 3-9). The TFC will be setting up a new media center at the NTC to ensure extensive coverage of the three tournaments (PHNOM PENH POST, 10/24).

GMR Marketing announced the launch of a new office in Moscow. The effort will be led by Russian marketer Julia Scherbakova who most recently served as marketing communications director for Sochi 2014 partner, MegaFon. GMR is opening the office ahead of the 2014 Sochi Winter Games and 2018 FIFA World Cup. The Russian base is among several other global offices that the Omnicom agency, a member of Diversified Agency Services, has launched in recent years. Openings include Singapore in '10 and both Brazil and Australia in '11. The agency now operates 17 offices in 10 countries on five continents worldwide, executing client programs in 70 countries over the last 18 months (GMR Marketing).

National Rugby League club Sydney Roosters announced Sydney-based southern Italian restaurant specialists Criniti’s as a new apparel sponsor. The club and Criniti’s have signed a three-year deal commencing in '13, which will include branding on all three panels of the playing field until the end of the '15 season (Sydney Roosters). ... Tennis equipment brand Prince Global Sports renewed its partnership with tennis world No. 5 David Ferrer. The Spaniard will continue to use Prince's EXO3 Tour 100 racquet (Prince Global Sports). ... EPL club Swansea City has revealed Infiniti specialist Rymco as its official vehicle supplier. Infiniti Reading will supply FX models to Manager Michael Laudrup and his assistant Erik Larsen (, 10/24). ... Car accessories company DSW Automotive has agreed to a sponsorship agreement with Brazilian volleyball national team captain Fabiana Claudino (, 10/23).