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Volume 10 No. 22


ManU has signed a three-year partnership with Azerbaijan telecoms company Bakcell. Bakcell will become the club's first official telecoms and broadcast partner for Azerbaijan. Subscribers to Bakcell's official ManU mobile package will receive up-to-date club news, video highlights, ringtones and wallpapers. Bakcell will also have the rights to broadcast the club's official TV channel MUTV in Azerbaijan, giving fans access to player interviews and behind-the-scenes footage (ManU). REUTERS' Keith Weir reported the deal marks the club's "first sponsorship deal in a former Soviet country." A survey commissioned by the club revealed it has 659 million followers around the world, with about 1.68 million in Azerbaijan, a country of more than 9 million people (REUTERS, 10/15).

Channel Nine's "bid to remain a cricket broadcasting power is likely to be shaped at a crucial meeting" on Tuesday when major stakeholders will determine whether it slips into receivership, according to Jon Pierik of the SYDNEY MORNING HERALD. Nine Entertainment must convince its lenders to agree on a capital restructure through a debt-for-equity swap, "otherwise the network has said it will be forced to appoint administrators." Nine's ability to bid for a new broadcasting contract with Cricket Australia, "which is banking on a big increase, could be under pressure." However, a senior Nine official said that "he was confident whatever the outcome of the meeting" that Nine would "renew its cricket contract," which runs out in March. While Nine's "debt problems won't affect its cricket coverage this summer, the key issue is whether it will have the cash and contra to remain a major player in negotiations for a new contract" (SMH, 10/16).

The sportsman media group will market media rights to Beko Basketball Bundesliga games outside of Germany during the '12-13 and '13-14 seasons. The deal with the Beko Basketball Bundesliga not only covers the acquisition of int'l TV partners, but it also entails live streaming for games on, the online global sports TV station and subsidiary of the sportsman media holding. This undertaking is based on an agreement between the sportsman media group and Beko BBL's national media partner in Germany SPORT1. In addition, games will be streamed as live broadcasts via the following platforms:, and (sportsman).