Group Created with Sketch.
Volume 6 No. 194

Marketing and Sponsorship

Ligue 1 Paris St. Germain is "about to find a solution" to put itself within the new UEFA Financial Fair Play rules thanks to a record  €100M ($130M) annual sponsorship deal, according to the AFP. The "enormous contract" is in advanced stages of discussion with an unknown Qatari bank, and "would most likely" be for four years. A PSG management source told AFP, "It is possible the deal has already been signed." The Qatari bank "would like to become the jersey sponsor of PSG next season." It would replace Fly Emirates, whose contract runs through '14. Emirates pays the Parisian club €3.5M ($4.6M) annually. The Qatari investors would also like the naming rights to the Parc des Princes Stadium. PSG General Dir Jean Claude Blanc had no comment on the possible deal but said, "As a whole, the revenue lines of PSG are seeing rapid growth, and a large number of contracts are currently being discussed." If the deal is signed, PSG "would be safe from any possible UEFA sanctions" (AFP, 9/19).

Badminton player Saina Nehwal signed a three-year deal worth Rs 40 crore ($7.4M) with sports management firm Rhiti Sports, according to Shivani Naik of the INDIAN EXPRESS. The deal makes Nehwal "the highest paid non-cricketer" from India, as well as one of the world's top earners in the sport. Chinese men's singles Gold Medalist Lin Dan is reported to earn about Rs 12.8 crore ($2.4M) annually in net earnings, while Malaysian Lee Chong Wei's figure is approximately Rs 8.7 crore ($1.6M). Nehwal, a London Games Bronze Medalist, "is easily India's most recognised sportswoman," who currently boasts eight endorsements. Badminton Association of India VP Vinod Dhawan helped establish the deal with the firm "that has til date primarily managed cricketers." Nehwal's three-year deal with Deccan Chronicle ended on Sept. 1, and then it "all fell into place almost perfectly." Nehwal's father Harvir Singh said, "We gave DC time to renew the contract, but they couldn't get buck to us in time with a workable deal, so we went ahead and signed up with Rhiti" (INDIAN EXPRESS, 9/19).

National Rugby League club Canterbury will receive a A$100,000 ($104,800) check from major sponsor Jaycar Electronics as a result of "a promise made over a boozy preseason lunch," according to Chris Barrett of the SYDNEY MORNING HERALD. Jaycar Electronics Managing Dir Gary Johnston was "so convinced that the Bulldogs' first season under Coach Des Hasler would be a year of rebuilding that he agreed to a six-figure minor premiership bonus." The Bulldogs have topped the NRL ladder at the end of the premiership season, while picking up A$100,000 in prize money, along with the J.J. Giltinan Shield trophy. The team has further potential to collect another A$400,000 if it goes on to win its first grand final since '04. Regardless of how the season ends, the Bulldogs will still pocket A$100,000 "thanks to Johnston's inadvertent pledge at a lunch" with Canterbury CEO Todd Greenberg, Chair Ray Dib, and ex-Chair and premiership-winning Captain George Peponis. Johnston said, "I was having lunch with Todd and George Peponis and Ray Dib at a very nice restaurant earlier in the year, before the competition started and everyone was trying to predict who was going to be in the final eight." He continued: "We've had about three bottles of wine by this stage, and it's getting late in the afternoon. Todd said to me, 'Hey, what if we become minor premiers? How about giving us a bonus?' I went, 'Why not?,' thinking they're not even going to get in the eight...I never thought I'd ever have to pay out. But I'm very happy to give them the money" (SMH, 9/20).

England rugby ended its long association with Nike on Wednesday when its "new Canterbury kits were unveiled" ahead of November's autumn internationals, according to Nick Pearce of the London TELEGRAPH. The home kit of all-white shirt and shorts and blue socks represents what Canterbury describe as a "back-to-basics feel." While the away kit -- "regal purple and gold detailing" -- displays a "resemblance" to the home shirt worn by Arsenal in the '05-06 season. The traditional look has been "enhanced" by the inclusion of midnight blue socks, which have not been worn since England's pre-World Cup summer tour of '07. As is now tradition with the Rugby Football Union, the England Sevens teams "will wear unique designs for their home and away shirts," which feature an "ultra-modern reworking of the red rose emblem to allude to the traditions of England Rugby, whilst also looking ahead to the growing popularity and bright future of the shortened game." The England home kit is on sale now ahead of the men's team's "daunting autumn programme" that includes tests against Fiji, Australia, South Africa and New Zealand (TELEGRAPH, 9/19).

Specialist bank and asset manager Investec has renewed its shirt sponsorship with Premier League side Tottenham Hotspur for another year. Investec will be displayed on the Tottenham Hotspur shirts for the first time this season on Thursday when Tottenham hosts Lazio for the clubs’ opening match of this season’s Europa League. Investec began its sponsorship with Tottenham in '10. (Investec).

VIP packages for the 2013 Confederations Cup "are already on sale," according to FIFA's hospitality rights holder MATCH Hospitality is responsible for the sale of the different packages, "which are available to companies, families and individuals." The packages range in price from R$1500-535,000 ($740-264,302). The cities of Recife and Salvador are included as possible selections, "suggesting that the cities are confirmed as hosts for the Confederations Cup." The other cities that will host games are: Brasilia, Fortaleza, Belo Horizonte and Rio de Janeiro. Brazil, Spain, Italy, Mexico, Uruguay and Taiti have all guaranteed themselves a spot in the tournament. The only missing team is the one that will represent the African continent, which will be known in January. The competition will take place from June 15-30 (, 9/18).

As Panasonic Corp. "restructures due to financial problems," the Japan Basketball League team Panasonic Trians, which has been "considered one of the pillars of the sport" in Japan for decades, will dissolve after the '12-13 season (JAPAN TIMES, 9/19). ... German Hockey League (DEL) club EHC Red Bull Munich partnered with Italian fashion label Stone Island. It is the third time that Stone Islands provides players and staff members with sportswear from its current winter collection (EHC Red Bull Munich). ... Seven members of the Thai women's volleyball team, who won the AVC Cup, "will sign lucrative contracts" with an Azerbaijan club this week. Coach Kiattipong Radchatagriengkai said that the players "would ink contracts" with Igtisadchi University in Azerbaijan. The seven players consist of Nootsara Tomkom, Pleumjit Thinkaow, Amporn Hyapha, Malika Kanthong, Onuma Sittirak, Wilavan Apinyapong and Wanna Buakaew. Kiattipong said, "They will get handsome wages" (BANGKOK POST, 9/19).

PAR THREE: Pakistan's leading cellular company Ufone has signed the country's top three golfers: Muhammad Shabbir Iqbal, Matloob Ahmad and Muhammad Munir, "along with five other prominent players" (PAKISTAN TODAY, 9/19). ... U.S. food company Dole and the Royal Trophy have jointly announced the launch of a partnership between Asia’s premier professional golf championship. Dole is designated as the official supplier of fresh fruit for the historic sixth edition of the Royal Trophy – Europe vs. Asia Golf Championship to be held on Dec. 14-16 at the Empire Hotel & Country Club in the Sultanate of Brunei (Royal Trophy).