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Volume 6 No. 214
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MasterCard Returns With 'Priceless' Ad Campaign In London

MasterCard is "looking to maintain the momentum of its Priceless London campaign" with an ad drive showing the benefits of taking part in one of the experiences offered by the payment brand, according to Alex Brownsell of MARKETING MAGAZINE. The ads will feature a return of the use of "Priceless" as a punch line and will feature lines such as, "Within touching distance of your heroes: Priceless," and, "One dessert, two spoons: Priceless." The campaign will run for four weeks. The campaign will appear in poster sites, taxis, a weekly partnership with freesheet Metro, activity with Time Out, and promotions in arrival halls at U.K. airports (MARKETINGMAGAINZE.co.uk, 7/9).