USA Basketball Gains 24 Hour Fitness As Official Sponsor
USA Basketball has partnered with 24 Hour Fitness that makes the fitness club an official partner of the USA Basketball Men's and Women's National Teams. The deal marks the second time 24 Hour Fitness has partnered with USA Basketball. As an official sponsor, 24 Hour Fitness will host the tip-off event with USA Basketball at the United States Olympic Committee's High Performance Training Center in East London. Hundreds of athletes, including the USA Basketball Men's and Women's National Teams, will train and prepare for the 2012 Olympic Games at the HPTC (24 Hour Fitness).