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Volume 10 No. 24
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The Asian Tour Extends Its Deal With Singha Beer Through '13

Singha Beer will extend its partnership as the official beer of the Asian Tour for two more years. Singha signed on as a tour partner in '10, and the new agreement will see Thailand's brewery company on board through '13. The partnership will allow Singha to promote its brand across Asia and around the globe through the Asian Tour's established media and TV platform, which reaches more than 200 countries and 650 million homes. The deal includes the continued promotion of the "Singha Shot of the Week" segment on the Asian Tour Golf Show, as well as further brand exposure on the Asian Tour's official website and a selection of tournaments (Asian Tour).