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Daytona Int'l Speedway Breaks Ground On $400M Renovation Project

NASCAR driver Greg Biffle on Friday "earned the honor of breaking ground" on Daytona Int'l Speedway's $400M renovation during a "sweltering summer day at Daytona, drawing a large, sweaty crowd that included several NASCAR and Daytona executives." The three-year project is "scheduled to be completed" by January '16 (AP, 7/5).

Meanwhile, attendance for last night's Sprint Cup Series Coke Zero 400 at DIS was "estimated at 90,000." The event "went off without a noticeable hitch" (Daytona Beach NEWS-JOURNAL, 7/7). The NEWS-JOURNAL's Steve Master asks of the race, "Where were all the people this weekend?" Master: "One explanation might be that the Fourth fell on a Thursday, and many had to return to work on Friday. ... Another might be NASCAR's attendance slump" (Daytona Beach NEWS-JOURNAL, 7/7).

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