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Mercury Insurance Ramps Up Activation Via NHL Team Deals

Mercury Insurance unveiled a series of activations around its NHL team sponsorships with the Kings and Ducks, including "Kings Superfans" and "Ducks Superfans" sweepstakes. Both of these efforts run through March 15 and encourage fans to upload photos and images to social media to win team-related prizes. Mercury also is sponsoring a series of Kings intermission performances, launching Feb. 27 with Gene Noble, tying into #NHLBlackHistory. With the Ducks, Mercury and FS Prime Ticket partnered for a "My First Car" content series in which players recall first getting behind the wheel (THE DAILY).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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