Scott Borchetta’s music company, Big Machine Records, is starting its own NASCAR Xfinity Series team that will debut this upcoming season. The new outfit will be named the Big Machine Racing Team and have driver Jade Buford behind the wheel of its No. 48 Chevrolet. The team is being revealed later this morning, and Borchetta said he will use the Big Machine brand as the usual primary sponsor. Borchetta said he is starting the team because he was in talks with a different organization to sponsor Buford the entire year but ended up deciding it would be best to do the venture himself. Big Machine is based in Nashville, but the team will be based in North Carolina.
Borchetta: “NASCAR has done a great job of keeping expenses down in Xfinity, so when I looked at it financially, I said, ‘We can make this make sense, because I was going to be spending money as a sponsor in the series anyway.” As a record label, Big Machine represents artists like Florida Georgia Line, Brantley Gilbert and Rascal Flatts. It joins a host of new NASCAR teams debuting this upcoming year, though several of the others are starting in the Cup Series.
