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Naomi Osaka Partners With TAG Heuer As Global Ambassador

Tennis player Naomi Osaka has partnered with TAG Heuer and is "now the renowned watch brand's newest global ambassador." Activation will be tied to the brand's "Don't Crack Under Pressure" motto. Her comments indicated she will promote fashion-forward pieces as well as more functional ones: "On the court, my look is about ease of movement. ... Off the court, I will go for a more oversized or fashion-forward look" (HARPERSBAZAAR.com, 1/19). Osaka previously endorsed Citizen Watch. This deal adds to another recent fashion tie-in with Louis Vuitton. She is repped by Stuart Duguid at IMG Tennis (THE DAILY).

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SBJ Morning Buzzcast: May 3, 2024

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