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Sports Business Daily issues
Volume 27 No. 83
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FIFA Launching New Podcast Series With Music Crossover

By Mark J. Burns
January 13, 2021
FIFA beginning today is launching a new eight-episode podcast series as part of a broader overarching strategy and brand focus around entertainment and culture. The "FIFA PlayOn Podcast" will be hosted by singer Liam Payne and is in collaboration with Universal Music Group for Brands. Each ...
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