Group Created with Sketch.
Volume 27 No. 90
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Allied Esports, HyperX Renew Deal Around Vegas Arena

Allied Esports and HyperX, the gaming division of Kingston Technology, have renewed their exclusive naming-rights agreement for Allied Esports’ global flagship property, HyperX Esports Arena Las Vegas. Per the multiyear deal, HyperX will continue to receive prominent branding and signage insi...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...