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Sports Business Daily issues
Volume 27 No. 90
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Allied Esports, HyperX Renew Deal Around Vegas Arena

January 13, 2021
Allied Esports and HyperX, the gaming division of Kingston Technology, have renewed their exclusive naming-rights agreement for Allied Esports’ global flagship property, HyperX Esports Arena Las Vegas. Per the multiyear deal, HyperX will continue to receive prominent branding and signage insi...
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