Activities related to Super Bowl LIV will generate a projected $218M in direct spending throughout the Miami area, according to figures released today by PwC U.S. The study estimates that when adjusted for inflation, the area could see an approximate 20% increase in direct spending over the last time the market hosted the Super Bowl, in ‘10. The estimates include spending on area lodging, transportation, food and beverage, entertainment, business services and other hospitality and tourism activities. It is based on a proprietary analysis, which considers characteristics unique to this year’s event such as the participating teams. “We anticipate Chiefs Kingdom to descend in to South Florida with or without a game ticket,” said PwC Sports Practice Leader Mike Keenan. “And while the 49ers were in the Super Bowl in 2013, this team is vastly different across players, coaches and front office.”
Other factors include local market attributes, national economic conditions and scheduled game-related corporate and other ancillary activities. Excluded from the analysis is a “multiplier effect,” which accounts for “indirect” impacts, such as a concession company’s purchase of goods from local producers and manufacturers, and “induced” impacts, which occur when the income levels of residents rise as a result of increased economic activity and a portion of the increased income is re-spent within the local economy.
