Sharecare To Sponsor T'Wolves, Lynx In Multiyear Agreement

Pictured: Lynx C Sylvia FowlesLynx

The T'Wolves and Lynx have signed a multiyear sponsorship deal with health engagement platform Sharecare and with insurer Blue Cross & Blue Shield of Minnesota. The deal makes Atlanta-based Sharecare the official wellbeing partner of the NBA and WNBA teams. In addition, it puts the company logo on the Lynx' jersey, starting with their May 25 regular-season opener against the Sky. In other aspects of the deal, T'Wolves and Lynx staff will be eligible for coverage through Blue Cross & Blue Shield, while Sharecare and Blue Cross will have atrium branding at Target Center. The Lynx also have patch agreements with the Mayo Clinic and AT&T. Sharecare has an existing jersey patch deal with the Hawks.