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Puma Reports Record Q1 Sales, Profits After Basketball Re-Entry

Puma reported a "record quarter in sales and earnings on Friday, driven by healthy demand in China and the Americas, after it reentered the basketball market." Puma has been "growing faster" than Adidas and Nike, "helped by savvy social media campaigns and partnerships with celebrities" like Selena Gomez, Rihanna and Jay Z. Puma's Q1 sales rose to $1.47B (all figures U.S.), up from a projected $1.44B projection. Operating profit came in at $159M, up from a $155M projection (REUTERS, 4/26).

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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