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BodyArmor Continues NCAA Tourney Push With Latest Ad

New NCAA rightsholder BodyArmor will air its second new TV spot of the men's basketball tournament during the Sweet 16 round Thursday. While its first spot starred Rockets G James Harden and Jazz G Donovan Mitchell, the latest ad will feature Angels CF Mike Trout and Colts QB Andrew Luck in garish '70s attire, attempting a disco battle. The message from BodyArmor, distributed by and partly owned by Coca-Cola, is that Pepsi-owned Gatorade is similarly anachronistic. The ad will run on NCAA Tournament telecasts, as well as on ESPN’s "SportsCenter" and MLB shows.

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On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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