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Richard Sherman Becomes Sportscastr's First Brand Ambassador

Live streaming company Sportscastr has retained 49ers CB Richard Sherman as its first-ever brand ambassador. Sherman also will become a company advisor and collaborate on various growth initiatives and strategy. He will use Sportscastr, best known as a video platform where users can be their own color commentators, to distribute exclusive behind-the-scenes content. Sherman developed a relationship with Sportscastr following last summer’s deal in which the NFLPA acquired a minority equity stake in the company. Other Sportscastr investors include NBA Commissioner Emeritus David Stern, Syracuse men’s basketball coach Jim Boeheim and Redskins TE Vernon Davis.

SBJ Morning Buzzcast: April 26, 2024

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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