Esports TSM To Promote New Fortnite-Licensed Nerf Toys

Hasbro’s Nerf brand will launch a series of toy blasters licensed by the hit video game Fortnite, and esports organization TSM will lead the promotional effort globally. TSM’s three-person Fortnite team of Myth, Daequan and Hamlinz will appear in a linear ad for the toys, with TSM’s non-competitive influencers also supporting the push. TSM CRO Brad Sive: “It’s always important to connect with the younger fan base.” The players will not be wearing TSM jerseys in the campaign. TSM negotiated directly with Hasbro, which paid a sponsorship fee for TSM’s involvement separate from its licensing deal with Fortnite publisher Epic Games. The toys will be in retail stores March 22.

For more coverage of the business of esports, visit our partners, esportsobserver.com.