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Volume 26 No. 227
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Esports TSM To Promote New Fortnite-Licensed Nerf Toys

Hasbro’s Nerf brand will launch a series of toy blasters licensed by the hit video game Fortnite, and esports organization TSM will lead the promotional effort globally. TSM’s three-person Fortnite team of Myth, Daequan and Hamlinz will appear in a linear ad for the toys, with TSM’s non-competitive influencers also supporting the push. TSM CRO Brad Sive: “It’s always important to connect with the younger fan base.” The players will not be wearing TSM jerseys in the campaign. TSM negotiated directly with Hasbro, which paid a sponsorship fee for TSM’s involvement separate from its licensing deal with Fortnite publisher Epic Games. The toys will be in retail stores March 22.

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