Advance Publications Buys Majority Of Research Shop Newzoo

Advance Publications has acquired a majority stake in the Dutch esports and gaming research shop Newzoo. Founded in Amsterdam in ‘07, Newzoo has become a go-to data source for brands, investors and journalists evaluating the emerging world of competitive video gaming. Advance, the parent company of Sports Business Journal/Daily and Conde Nast, will “make a significant capital investment” to accelerate Newzoo’s growth, according to a statement. Newzoo will also support Sports Business Journal’s expansion into market intelligence, data and analytics for the traditional sports industry, with the first such product expected to be published in early '19.

Today’s deal follows on the SBJ’s recent acquisition of Leaders and investment in The Esports Observer. Talks with Newzoo first began as Advance execs were looking for more investment targets in esports, but enthusiasm grew as they met with the founders and realized Newzoo’s potential in other sports verticals. Financial terms were not disclosed.