Constellation Extends With Galaxy In Modelo-Centered Deal
Constellation Brands has extended and expanded its partnership with the AEG-owned Galaxy and StubHub Center, making Modelo Especial the official import beer of the club and stadium. The multiyear deal also sees Constellation become a founding partner of the venue, where it will build a Modelo-branded area atop the west terrace. Modelo will also be a lead marketing partner of the team, which will include co-branding marketing materials, fan merch, consumer promotions and fan engagements. AEG Global Partnerships brokered the deal. Constellation is a nominee for Sports Sponsor of the Year at the '18 Sports Business Awards.