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Volume 25 No. 28
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Under Armour Unveils U.S. Olympic Looks For Speedskating, Bobsled

Under Armour yesterday unveiled the uniforms for several U.S. teams competing in the Pyeongchang Games, and the "new design" for speedskating comes four years after the uniforms in Sochi were "switched mid-Games because an alleged design flaw caused the team to slow down." For this year's Olympics, Under Armour "collaborated for four years with the U.S. Speedskating Federation not only on new uniforms but also on a new approach to training." UA also "created a new Olympic speed skin that it says will maximize color, mobility and speed" (WWD.com, 1/23).

UA also rolled out new looks for U.S. Bobsled & Skeleton. Bobsledder Chris Fogt said that the suits are "less 'superhero' this year and more Americana." Fogt, who will be competing in his third Games, said, "My first year we looked like Captain America. I actually wore that as a costume with a mask and a little shield and the speed suit from 2010 for Halloween" (BALTIMORE SUN, 1/24).